This is an EXCLUSIVE opportunity for a Marketing Data Analyst, to join a rapidly expanding, PE backed EdTech in excess of $2b valuation. Launched in the recent decade, this business is unlike others in this space, celebrating a fresh an exciting approach that stands out against traditional methods.
Job Description
Operating at the fore front of EdTech, through the launch of a world first platform, they are transforming leading education access globally and reducing barriers to entry for students everywhere. This is a great opportunity to be part of a business that intends to reinvent education through technology.
The Role
As the Marketing Analyst you work with the wider business to conduct analysis using quantitative data to solve complex business problems and generate user insights.
You will be focused on supporting marketing (offline and online advertising, website optimisation) but also work on improving measurement and reporting across all marketing functions. You will lead data insights and identify opportunities to drive incremental revenue which impacts the customer journey.
Key Responsibilities
Support marketing by empowering them to make data driven decisions by building actionable and useful reports
Support the automation and extraction of key data points, and help automate processes
Act as an ambassador for data and analytics, showcasing the value it can add to enrolments, the customer experience, and new acquisitions.
You will contribute to channel attribution modelling, budget planning, AB testing and CRO, website analytics.
Conduct analysis to inform marketing decisions related to: marketing spend, lead generation, opportunity creation, engagement & retention, and return on investment
Gather and interpret customer goals using data from a wide range of source, identify trends in customer feedback and drive improvement opportunities with analytics.
Create dashboards to track and monitor web analytics and the customer journey (lead to enrolment).
Understanding API’s and how to integrate to first party data (CRM – Microsoft Dynamics preferrable)
Conduct thorough investigations into data errors and inconsistent data trends
Continue to evolve the web, social, media, and analytics work, developing areas such as journey analytics, digital effectiveness and attribution
Experience Required
Previous experience working in a analyst role supporting a marketing function
In-depth knowledge of web analytics tools (e.g., Adobe Analytics, Google Analytics, Clicktale, Crazy Egg, Optimizely, Power BI, Microsoft Power Apps) and their strengths and weaknesses. ·
Analytical and data driven thinker
If this sounds like you and you are ready for the next step in your career then get in touch ASAP