My client is urgently looking for a Acquisition Marketing Manager - HCP (Healthcare Professional) on an initial 6 month contract.
Deliverables of the role:
• Develop powerful, effective programme to target healthcare professionals.
• Build the strategy proposal through to in-market execution.
• Has prior experience in health & wellness, for example;
o Nutritional supplements e.g. Vitabiotics
o Complimentary therapies e.g. CBD based products
• Has prior experience in B2B, specifically;
o Lead generation
o Lead conversion
o Ideally has interfaced with healthcare professionals
• Digitally native;
o Has full funnel acquisition experience
o Has run eCRM across acquisition and retention
• Has prior experience of developing creative assets;
o Respecting the regulatory boundaries i.e. that brands cannot make direct health claims unless evidenced by empirical data.