YouTube StrategistYouTube Strategist & Creator (B2B Ecommerce)
2 days in office (Tues & Thurs)
Ecommerce | Content | Brand | Bootstrapped & Profitable
Propel is partnering with one of the fastest-growing ecommerce platforms in the world bootstrapped, profitable, and almost 2x their revenue ARR in the last twelve months. They’ve built the most downloaded app in their space and have over half a million customers using their tools globally.
Now they’re going all in on YouTube.
The goal? To build the most valuable ecommerce channel on YouTube where founders, operators, and small teams come to learn, laugh, and actually level up. They want this to feel more like a show than a series of tutorials, combining deep insights with entertainment and real personality.
The Role
You’ll own the YouTube strategy end-to-end: shaping the vision, creating content, and bringing fresh ideas that keep viewers coming back. From keyword research to scripting, production, and presenting, you’ll turn ecommerce challenges into videos people actually want to watch.
This is a creator’s dream total freedom, clear investment, and leadership that genuinely backs the channel.
What You’ll Be Doing
Develop and lead the YouTube strategy from concept to final cut.
Create tutorials, interviews, and guides that deliver genuine ecommerce value.
Be the face of the channel confident on camera and strong behind the scenes.
Optimise for discovery using SEO, keywords, and audience analytics.
Collaborate with experts, founders, and creators to keep content fresh and relevant.
Who We’re Looking For
Someone who’s done it before.
You’ve built or grown a YouTube channel ideally in ecommerce or D2C and know what it takes to go from idea to published video.
Maybe you started as an ecommerce manager or D2C marketer before turning your expertise into content or maybe you currently have a Youtube channel as a side hustle that you can demonstrate growing to a strong following from scratch.
You know how to tell a story, engage an audience, and turn expertise into growth.
This is for someone with vision, taste, and creative authority who wants to build something from zero with full backing
2 days in office (Tues & Thurs)
Ecommerce | Content | Brand | Bootstrapped & Profitable
Propel is partnering with one of the fastest-growing ecommerce platforms in the world bootstrapped, profitable, and almost 2x their revenue ARR in the last twelve months. They’ve built the most downloaded app in their space and have over half a million customers using their tools globally.
Now they’re going all in on YouTube.
The goal? To build the most valuable ecommerce channel on YouTube where founders, operators, and small teams come to learn, laugh, and actually level up. They want this to feel more like a show than a series of tutorials, combining deep insights with entertainment and real personality.
The Role
You’ll own the YouTube strategy end-to-end: shaping the vision, creating content, and bringing fresh ideas that keep viewers coming back. From keyword research to scripting, production, and presenting, you’ll turn ecommerce challenges into videos people actually want to watch.
This is a creator’s dream total freedom, clear investment, and leadership that genuinely backs the channel.
What You’ll Be Doing
Develop and lead the YouTube strategy from concept to final cut.
Create tutorials, interviews, and guides that deliver genuine ecommerce value.
Be the face of the channel confident on camera and strong behind the scenes.
Optimise for discovery using SEO, keywords, and audience analytics.
Collaborate with experts, founders, and creators to keep content fresh and relevant.
Who We’re Looking For
Someone who’s done it before.
You’ve built or grown a YouTube channel ideally in ecommerce or D2C and know what it takes to go from idea to published video.
Maybe you started as an ecommerce manager or D2C marketer before turning your expertise into content or maybe you currently have a Youtube channel as a side hustle that you can demonstrate growing to a strong following from scratch.
You know how to tell a story, engage an audience, and turn expertise into growth.
This is for someone with vision, taste, and creative authority who wants to build something from zero with full backing
