Senior Marketing Executive - Consumer Brand

A rare build-from-scratch opportunity at one of the UK's fastest-growing consumer brands — own the marketing strategy that keeps their most loved products culturally relevant and commercially strong.The Company
This is a fast-scaling, social-first consumer brand that has built serious momentum through viral content and a product people genuinely love. With over a billion organic views generated across social media and strong retail and marketplace distribution in both the UK and US, they've achieved in a few years what most brands spend decades working towards. Everything is built in-house — creative, product, marketing — by a tight-knit team of around 20 people based in central London. They move fast, back bold ideas, and operate with a flat structure where the best idea wins regardless of title.

They are now building out a dedicated franchise marketing function for the first time, and this is the hire that leads it.

The Role and Opportunity
This is a genuinely exciting brief. The brand has four hero products that are already performing strongly — generating significant revenue and building real cultural traction. Now they need someone to take ownership of what happens next. How do you keep a product that people already know about feeling fresh and relevant? How do you find new audiences beyond the channels that launched it? How do you build the marketing infrastructure around a product that's transitioning from new release to long-term household name?

That's the problem this role exists to solve.

You will own the full post-launch lifecycle strategy for the brand's hero products, working across traditional and digital marketing channels — events, PR, awards, broadcast, social — and coordinating with the affiliate, performance and owned marketing teams to make sure everything is aligned and moving in the same direction.

This is a build-from-scratch role. There are no existing processes to inherit, no handover from a predecessor. You will create the frameworks, define the strategy and build the function from the ground up. Within six months, as the function grows, there is a clear path to a more senior position with team members reporting into you.

For the right person — someone smart, ambitious and hungry to own something properly — this is a rare opportunity to join a fast-growing brand at exactly the right moment.


The Role
- Own the post-launch marketing strategy for the brand's hero products, ensuring they remain culturally relevant and commercially strong beyond their initial launch window
- Identify and activate new audience opportunities across traditional and digital channels — events, PR, awards, broadcast, social and beyond
- Coordinate with affiliate, performance and owned marketing teams to align campaign timing, priorities and messaging
- Support B2B retail relationships by demonstrating active marketing investment behind key products for major retail partners
- Build the processes, frameworks and reporting structures for the franchise marketing function from scratch
- Feed strategic priorities and campaign intelligence back to the Head of Marketing and wider leadership team
- Hire and develop team members as the function grows


Required Skills
- prior marketing experience in a brand, consumer goods, entertainment or similar environment
- A genuine generalist mindset — comfortable working across multiple marketing disciplines without needing to specialise in just one
- High agency and a process-building approach — you create structure rather than waiting for it to be handed to you
- Ambition to own and grow a function, not just execute within one
- Strong external learning habits and working knowledge of AI tools — this brand cares deeply about people who stay sharp and bring new ideas in
- Clear, confident communicator who can work cross-functionally and influence without authority


Benefits
- Own a brand new function from day one with genuine autonomy and decision-making authority
- Clear growth path to a Lead role within six months as the function scales
- Fast-growing brand with serious commercial momentum and a product people genuinely love
- Direct access to founders and senior leadership in a flat, low-politics structure
- Central London office with a collaborative, in-person culture