Product and Customer Marketing Manager
37003
Posted: 25/06/2026
- £65,000 - £80,000
- London
- Permanent
This is a rare opportunity to join one of the most talked-about names in recruitment technology - a profitable, fast-growing AI-native SaaS platform that is genuinely changing the way recruiters work.Product & Customer Marketing Manager | AI-Native Recruitment Technology | London (Hybrid) | Up to £80k
THE COMPANY
This is a rare opportunity to join one of the most talked-about names in recruitment technology - a profitable, fast-growing AI-native SaaS platform that is genuinely changing the way recruiters work.
They've built a product that recruiters love - the G2 reviews speak for themselves - and they've done it without losing sight of what matters: a great product, a great team, and sustainable growth. Named one of The Sunday Times Best Places to Work 2025, they're growing faster than anyone else in their space.
There is now real, deliberate investment going into building out a proper marketing engine - and this is one of three key hires coming in together to make that happen. You won't be joining a team that's already figured it out. You'll be one of the people who does.
THE ROLE
As Product & Customer Marketing Manager, you'll own the two functions that sit closest to revenue - and build both from the ground up.
The split is roughly 70% product marketing and 30% customer marketing, with the customer side expected to grow in significance as the business scales into 2027.
On the product marketing side, you'll work directly with the VP of Product and the CMO to define how the business brings its product to market. That means owning the messaging framework, leading go-to-market launches, building the competitive intelligence programme, and creating the sales enablement materials that equip the team to win.
On the customer side, you'll collaborate with a 30+ person customer success function to design and execute campaigns that drive product adoption, retention, and upsell - and build the customer evidence programme that turns happy customers into compelling proof.
This is a founding role. There is no existing playbook. You will define what product marketing looks like here - and in doing so, directly influence how the business grows.
Day to day, you'll be:
• Owning product and feature launches end to end - from customer communication and internal briefing through to sales enablement and campaign execution
• Building and maintaining the messaging framework by segment, keeping positioning sharp as the ICP evolves
• Leading the competitive intelligence programme - battle cards, competitor tracking, insights fed back into messaging and sales conversations
• Producing sales enablement materials: battle cards, one-pagers, objection handling guides, outbound sequences, and demo materials
• Designing and running customer marketing campaigns in close collaboration with the customer success team - focused on adoption, retention, and upsell
• Running the customer evidence programme: case studies, testimonials, G2 reviews, reference customers
• Using AI tools in a genuinely creative way to move faster, research smarter, and scale your output
THE IDEAL CANDIDATE
You're a product marketer first and foremost - someone who has owned the function, not just contributed to it. You've been in environments where the PMM playbook didn't exist yet, and you built it. You know what good looks like because you've defined it yourself.
You communicate with clarity and precision. You listen carefully, answer directly, and don't go round in circles. You're equally comfortable working with the product team to translate the roadmap as you are working alongside sales to sharpen their pitch.
You use AI the way the best people in your field do - not as a shortcut, but as a force multiplier. You've built workflows, automated research, and found creative ways to do more with it than most people imagine possible.
And you're genuinely excited by the idea of walking into a blank sheet of paper. Not because you have to be, but because that's the kind of challenge you actively look for.
You'll need:
• 4+ years in B2B SaaS marketing with product marketing as a core specialism
• Experience across at least two companies where you've done PMM work in-house - not just one long tenure
• A track record of taking products or features to market end to end - strategy, launch, enablement, reporting
• Strong sales enablement experience - battle cards, objection handling, working directly with commercial teams
• Hands-on experience with HubSpot at a campaign and automation level
• A startup or scale-up background - you know what it means to build without a safety net
• Genuine, specific AI fluency - not just using it, building with it
WHAT'S ON OFFER
Salary up to £80k (with genuine flex for the right person), plus:
• 25 days holiday plus public holidays
• Private medical, dental and vision insurance
• Income protection insurance
• MacBook and any software or tools you need to do your best work
• Flexible working arrangements - hybrid from a great London office
• Employee Assistance Programme
• Compassionate leave policy
• Monthly socials with a team that genuinely likes each other
Keen to find out more?
This role is being managed by Propel London. Get in touch with Adele Patel to find out more or apply in confidence.
THE COMPANY
This is a rare opportunity to join one of the most talked-about names in recruitment technology - a profitable, fast-growing AI-native SaaS platform that is genuinely changing the way recruiters work.
They've built a product that recruiters love - the G2 reviews speak for themselves - and they've done it without losing sight of what matters: a great product, a great team, and sustainable growth. Named one of The Sunday Times Best Places to Work 2025, they're growing faster than anyone else in their space.
There is now real, deliberate investment going into building out a proper marketing engine - and this is one of three key hires coming in together to make that happen. You won't be joining a team that's already figured it out. You'll be one of the people who does.
THE ROLE
As Product & Customer Marketing Manager, you'll own the two functions that sit closest to revenue - and build both from the ground up.
The split is roughly 70% product marketing and 30% customer marketing, with the customer side expected to grow in significance as the business scales into 2027.
On the product marketing side, you'll work directly with the VP of Product and the CMO to define how the business brings its product to market. That means owning the messaging framework, leading go-to-market launches, building the competitive intelligence programme, and creating the sales enablement materials that equip the team to win.
On the customer side, you'll collaborate with a 30+ person customer success function to design and execute campaigns that drive product adoption, retention, and upsell - and build the customer evidence programme that turns happy customers into compelling proof.
This is a founding role. There is no existing playbook. You will define what product marketing looks like here - and in doing so, directly influence how the business grows.
Day to day, you'll be:
• Owning product and feature launches end to end - from customer communication and internal briefing through to sales enablement and campaign execution
• Building and maintaining the messaging framework by segment, keeping positioning sharp as the ICP evolves
• Leading the competitive intelligence programme - battle cards, competitor tracking, insights fed back into messaging and sales conversations
• Producing sales enablement materials: battle cards, one-pagers, objection handling guides, outbound sequences, and demo materials
• Designing and running customer marketing campaigns in close collaboration with the customer success team - focused on adoption, retention, and upsell
• Running the customer evidence programme: case studies, testimonials, G2 reviews, reference customers
• Using AI tools in a genuinely creative way to move faster, research smarter, and scale your output
THE IDEAL CANDIDATE
You're a product marketer first and foremost - someone who has owned the function, not just contributed to it. You've been in environments where the PMM playbook didn't exist yet, and you built it. You know what good looks like because you've defined it yourself.
You communicate with clarity and precision. You listen carefully, answer directly, and don't go round in circles. You're equally comfortable working with the product team to translate the roadmap as you are working alongside sales to sharpen their pitch.
You use AI the way the best people in your field do - not as a shortcut, but as a force multiplier. You've built workflows, automated research, and found creative ways to do more with it than most people imagine possible.
And you're genuinely excited by the idea of walking into a blank sheet of paper. Not because you have to be, but because that's the kind of challenge you actively look for.
You'll need:
• 4+ years in B2B SaaS marketing with product marketing as a core specialism
• Experience across at least two companies where you've done PMM work in-house - not just one long tenure
• A track record of taking products or features to market end to end - strategy, launch, enablement, reporting
• Strong sales enablement experience - battle cards, objection handling, working directly with commercial teams
• Hands-on experience with HubSpot at a campaign and automation level
• A startup or scale-up background - you know what it means to build without a safety net
• Genuine, specific AI fluency - not just using it, building with it
WHAT'S ON OFFER
Salary up to £80k (with genuine flex for the right person), plus:
• 25 days holiday plus public holidays
• Private medical, dental and vision insurance
• Income protection insurance
• MacBook and any software or tools you need to do your best work
• Flexible working arrangements - hybrid from a great London office
• Employee Assistance Programme
• Compassionate leave policy
• Monthly socials with a team that genuinely likes each other
Keen to find out more?
This role is being managed by Propel London. Get in touch with Adele Patel to find out more or apply in confidence.
Adele Patel
Senior Consultant - Commercial
Apply for this role
Recruitment