Meta Performance Lead

We’re hiring a Performance Marketing Lead for a high-growth DTC consumer brand that is scaling rapidly across ecommerce and retail. This is a senior, hands-on Meta acquisition role focused on building a performance function from scratch and delivering profitable first purchase acquisition at tight CPA targets.
Our client is a fast-scaling, social-first consumer brand with in-house creative, product and marketing teams. Their products are driven by viral content and creator distribution, with strong year-on-year growth and major retail partnerships already in place.
They are now investing heavily in building a dedicated performance marketing function, starting with a senior hire who will own Meta acquisition and shape the performance roadmap.

The Role
You will take full ownership of Meta performance marketing, with responsibility for strategy, execution, testing and commercial outcomes.
You will:
• Build the Meta acquisition engine from the ground up
• Deliver profitable paid social acquisition on low AOV products
• Define testing frameworks across creative, audiences and offers
• Partner closely with in-house creative teams on content and hooks
• Improve conversion through landing page and funnel input
• Manage budgets, pacing and CPA targets
• Introduce tools, workflows and performance infrastructure
• Hire and develop a junior performance associate

Required Skills
• Strong hands-on Meta ads experience
• Proven DTC or consumer ecommerce performance track record
• Experience working with tight margins and CPA targets
• Structured creative testing and experimentation approach
• Commercial and analytical mindset
• High initiative and autonomy

Benefits
• Senior ownership and function build opportunity
• Rapidly growing consumer brand environment
• High impact, high visibility role
• Soho office with collaborative in-house team
• Bonus and growth-linked rewards
• Regular team events and strong internal culture