Growth Marketer

Growth Marketer (Contract)

B2B Lead Generation

Outside IR35

2–3 days per week

Remote

Day Rate dependent on experience



I’m supporting a fast-growing SaaS business in the People/HR space who are looking for a hands-on Growth Marketer to help scale their B2B lead generation engine.



Having just hired a Sales Director, they now want a commercially minded marketer who can partner with sales to build a pipeline and consistently drive quality client conversations.



The aim here is impact – turning smart campaigns into meetings and revenue, not vanity metrics.Responsibilities:



• Build and run B2B demand gen campaigns that generate around 30–40 qualified client meetings per month

• Work closely with Sales to develop targeted messaging and outbound sequences that convert

• Test and optimise across channels such as Apollo, LinkedIn Ads, email and content-led campaigns

• Create short-form content to support outbound and nurture (snippets, case studies, landing page copy, hooks etc)

• Support with event activity across HR/People conferences to drive leads and brand visibility

• Track, measure and report on campaign performance and iterate quickly

• Put process around what works so the pipeline becomes predictable and repeatable



Skills Needed:



• Proven B2B growth or demand gen experience in SaaS or a similar B2B environment

• Confident using Apollo for outbound and data enrichment

• Experience running LinkedIn campaigns (paid and organic)

• Strong email and outreach copywriting skills

• Comfortable producing simple but effective content that supports commercial goals

• Data-led, curious and happy to experiment to find what works

• Bonus: experience activating at B2B/HR industry events