Acquisition Marketing Manager (CRM)

Become the driving force behind a growing organisation’s customer acquisition engine.
Lead CRM programmes that grow a marketable database, enrich customer insights, and build journeys that convert.Job Description
Join a purpose-led organisation in the middle of an exciting transformation. The business has recently restructured and is now moving into a phase of stability, growth, and long-term capability building. The CRM and marketing function is evolving rapidly, with a renewed focus on data-driven engagement, customer journeys, and marketable data quality. It’s a collaborative, close-knit environment that values accountability, resilience, and fresh thinking. Stakeholders range from digital and data teams to brand, legal, and risk, so the work is varied, meaningful, and highly visible. With new platforms, new processes, and new customer initiatives rolling out, the team is shaping a future-ready CRM function and looking for someone who thrives in a fast-moving but supportive culture.


Role Overview
As the new CRM Specialist, you will play a pivotal role in shaping how prospects and customers engage with the organisation across every touchpoint. This is a genuinely two-part role: one half centres on building and optimising acquisition and nurture journeys, and the other on enriching and expanding the quality of marketable customer data. You’ll work across organic acquisition, purpose-led outreach, and journey design to grow a compliant, healthy database; help prospects book appointments; and convert them through education, consistent engagement, and timely follow-up.

On the data side, you will identify where existing customer data can be infilled, explore third-party enrichment options, and uncover opportunities hidden within legacy datasets. You won’t need to be a data specialist, but you’ll need curiosity, commercial instincts, and a marketer’s eye for segmentation, personalisation, and insight.

This environment is part start-up, part established brand: some foundations are in place, but much still needs building. You’ll be empowered to introduce new ideas, challenge old ways of working, and bring together work already happening across marketing, brand, data, and customer teams. If you enjoy fixing things, shaping structure from ambiguity, and creating CRM programmes that genuinely influence outcomes, this is an outstanding opportunity.


The Role - Day-to-day
- Design, build, and optimise prospect, nurture, and welcome journeys across email, SMS, and other CRM channels.
- Grow the marketable database through organic activity, purpose-led outreach, and journey-based acquisition programmes.
- Increase opt-in rates and improve consent capture across all customer touchpoints.
- Analyse existing customer and prospect data to identify gaps, opportunities, and enrichment needs.
- Collaborate with data, digital, brand, and sales teams to align messaging, targeting, and campaign logic.
- Test, measure, and iterate campaigns using A/B testing, segmentation, and performance insights.
- Identify quick wins while contributing to long-term CRM infrastructure improvements.
- Support the adoption and optimisation of the organisation’s CRM platform and related tools.


Required Skills
- Proven experience in CRM, lifecycle marketing, or acquisition-based marketing.
- Strong understanding of customer journeys, segmentation, and automation.
- Ability to interpret data, extract insights, and translate findings into action.
- Confidence working with multiple stakeholders, including legal, risk, data, and brand teams.
- Resilience and adaptability in environments where not everything is established or perfect.
- Experience in regulated or complex industries is beneficial but not essential.
- Comfortable owning workstreams end-to-end and challenging ways of working when needed.

Benefits - What’s in it for you?
- Real ownership: shape strategy, logic, and journey frameworks from the ground up.
- Influence and visibility across marketing, data, digital, and senior leadership teams.
- Join a supportive, close-knit culture known for backing each other and encouraging new ideas.
- Work in an evolving CRM landscape with new tech, new data models, and new opportunities rolling out.
- Career progression in a growing function committed to specialist capability, not generalist cover-all roles.
- Competitive salary around (£45k–£50k) with flexibility for exceptional experience.
- Ability to have meaningful commercial impact while building something long lasting.

Please note, this is a hybrid role in Birmingham which will require weekly office presence with the team.

Sadly this client is unable to provide sponsorship, so candidates will be required to have full existing right to work in the UK.