Lumenate
Building the Right Team, One Hire at a Time
Lumenate, a wellness app using light-based sessions to guide users into a deeply meditative state, has partnered exclusively with Propel since late 2025. The business has expanded into hardware this year, and includes Rosamund Pike (early user turned Creative Director and the voice of the app) as a genuine advocate. Propel has supported marketing hiring as Lumenate continues to build out specialist roles beneath its two co-founders.
Every hire counts when you're a small, founder-led team, and finding the right person matters as much as finding a capable one.
The Challenge
As a small, founder-led business, Lumenate doesn't have an internal talent function, and its two co-founders are focused on running the day-to-day rather than resourcing it. At this size, every hire genuinely matters, and Lumenate needed candidates who combined the right specialist skillset with a strong cultural fit, proactive, comfortable with ambiguity, and able to bring ideas forward and run with them rather than wait to be briefed, reflecting the agile, high-ownership way the business itself operates.
The Approach
Propel has supported Lumenate's marketing team growth across performance marketing and creative strategy, working on an exclusive basis, and has since expanded into supporting the business's product development too. The relationship has run on a multichannel communication approach, structured processes and a clearly agreed interview plan from the outset, with detailed feedback loops built into each search in real time.
The Outcome
Lumenate's marketing team is now two people strong through Propel placements, both making an early impact in their roles. Propel continues to support Lumenate as it builds out specialist expertise across the business, helping it reach its next stage of growth.
TESTIMONIALS
"It has been such a pleasure working with the Propel team. They quickly understood our requirements and worked with us through a series of interview rounds listening to our feedback and refining our scope until we found the perfect candidate for the role. Looking forward to continuing to work with them as we grow our team."