Ingrid Cloud

07 Sep 2020

Stockholm-based Wind Simulation company Ingrid Cloud needed an experienced, specialist sales leader to build a team that could drive a new international operation from scratch.

The Challenge

Founded in 2015, Ingrid Cloud was born out of Royal Institute of Technology (KTH), initially funded through the European Research Council. They provide incredible wind simulations and studies to assist architects and engineers in their designs.

AS UK building regulations changed, Ingrid Cloud was ready to venture into international space. With the entire team based in Stockholm, they sought the expertise of a tech-specialist, UK-based recruiter with a well-established track record in new market entry for B2B SaaS start-ups.

The Propel solution

We conducted a thorough UK-wide search for specialists in Enterprise sales for the CAD/CFD market, quickly identifying a shortlist of experienced and well-networked senior Sales professionals, with the skills to set up an international operation from scratch.

We sought to engage with senior sales professionals with substantial experience of either direct or channel sales (ideally both!) in a B2B SaaS environment, who had also generated new enterprise business and built sales teams from scratch. We spent much of our search exploring the AEC industry, seeking out those with a wealth of expertise in CFD, CAE, or CAD simulation software sales.

Response to Ingrid Cloud was highly positive. In a saturated marketplace, dominated by the likes of ANSYS, Autodesk, and SimScale, candidates found Ingrid Cloud’s proposition refreshing. This was helped further by a change in regulatory requirements in the UK, making the role irresistible to the right candidate.

The Results

Through a quick and efficient process involving three-stage advocacy, attractive candidate pack materials to secure the interest of best-in-class candidates, and delivery of our market findings, we delivered a highly scrutinised shortlist of candidates resulting in a timely, successful appointment.

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