18 Apr 2022
Propel partnered with Amplience to assist with a critical series of hires across their Product Marketing department. They had just raised a large amount of capital at Series D and needed to scale their product quickly. Propel helped to secure 2 senior hires and a mid-level candidate to bolster the department.
As more and more companies are embracing the SaaS model, the need for Product Marketers within this space is at an all-time high. Amplience were finding that the direct applicants didn’t have the SaaS experience necessary to be successful in the role. Securing these professionals requires a deep knowledge of the sector and an even richer network of candidates.
Propel identified this problem and helped Amplience by introducing them to a competitive shortlist of relevant candidates within the SaaS space.
Propel helped to successfully fill 75% of Amplience’s Product Marketing team with one of the hires being a crucial backfill just after their series D funding round.
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