Job Overview

Senior Brand Manager

Job Description

Seeking a Senior Brand Manager to join one of the largest sports betting and gaming groups in the world. The business are heavily investing in branding, having recently appointed their first Head of Brand (Gaming), who is now seeking to hire a 2nd in command!


As a Senior Brand Manager you will be responsible for delivering 360 marketing campaigns, throughout all channels including TV, OOH & Digital.


In addition this unique role offers a once in a lifetime opportunity to live and work abroad. Initially being based in London with the view to relocate to the Gibraltar office where cost of living is 20% less once Covid settles down. Salary is highly competitive + bonus, + full relocation package.


The role would suit someone who is passionate about branding and would love the opportunity to experience different and exchange their London lifestyle for sea breeze and sunshine.


Day to Day


Delivery of 360 marketing campaigns across all brand-customer interactions and touchpoints
Responsibility for Gaming Brand Proposition, differentiation from competitors and creation of compelling reasons to buy
Execution of a brand marketing plan aligned with gaming objectives & proposition
Management of creatives and media buying across TV, Sponsorships, Partnerships, Radio, OOH and all other ATL media
Delivery of digital marketing campaigns focused on brand positioning, awareness and product showcasing with strong and defined CTAs
Development of close relationships with internal stakeholders/departments enabling the delivery of business objectives through gaming marketing strategy
Building strong alignment with external agencies and partners, setting direction, performance indicators and KPI measures
Assisting in monthly, quarterly and annual investment planning to ensure strict budget management and streamlined accounting/payment processes
Implementation of effective and efficient media strategies (overall and at a channel level).
Reporting KPI’s for marketing campaigns, monitoring performance


Your Experience


Minimum of 4 years experience as a Brand Manager within a well known household brand or the betting industry
Has previous creative and media implementation experience
Proven experience leading on ATL campaigns
Must be prepared to relocate to Gibraltor

If this sounds exciting - and it should! - and you think you have the right experience then please apply!

Contact Details

SINEAD.WILLIS@PROPELLONDON.COM

Apply Now

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