Growth Marketing Manager
Growth Marketing Manager
Propel are delighted to be working with an exciting early stage, women's sustainable fashion start-up. The company has revenue growth of 200% YoY and already has an incredibly powerful brand and community that many companies take decades to attain.
This is a key hire for the business, which will see you leading and scaling a team, reporting directly to the CEO/Founder. You’ll be joining the company as they enter an incredibly exciting phase of growth, working closely with the board and owning all elements of growth marketing (acquisition, retention, analytics, budgets, P&L).
What You’ll Be Doing
*Own acquisition and retention, data analysis, digital and delivery of growth OKRs.
*Devise high-level performance and marketing strategies, and digital development roadmapping, while also taking a hands-on approach to individual campaigns and tests.
*You’ll be responsible for acquiring and increasing the lifetime value of customers
*You will ensure that growth best practices and methodologies, experimentation and data-driven decision making sits at the core of the business
*Implement data-led acquisition and retention strategies - analysing all customer touch points, connecting customer insight with data to deliver revenue growth
*Identify, test and scale new paid and unpaid digital opportunities and growth tactics
*Developing innovative ways to find, attract and retain customers through a full range of channels. Own CACs and LTV data and optimise activities for profitable unit economics
*Map the customer journey, and create onboarding and comms plans that increase LTV
*Manage and carry out CRO on-site and off-site experiments to optimise the funnel
*Provide regular data-driven performance updates that feedback into platform UX and growth strategy
*Work with our external teams to deliver user experience improvements, CRO as well as better targeting, reporting and analytics capabilities
About You (and you don't have to tick absolutely every criteria)
*Someone with a proven track record in a growth-orientated role either at a start-up or fast-paced organisation
*3-4 years with demonstrable experience driving significant growth in a fast-paced, high growth business
*Experience in running profitable and scalable campaigns via digital ad platforms such as Google and Meta
*Experience using email automation platforms such as Klaviyo or Mailchimp to create best in class customer journeys
*Experience designing, building and running experiments using a growth framework to prioritise and measure the impact of work
*Managing and allocating marketing channel budgets to deliver the highest ROI
*High-level experience with analytical tools and an excellent understanding of attribution
*Proven success managing digital marketing channels to drive positive ROI - paid social and/ or search
*Experience working in this role at an e-commerce business beneficial but not required
*You will ideally have had some team management experience, as the role will require coaching and developing juniors, as well as building out a team in the future
*Happy to get stuck in and get your hands dirty, as well as being able to take a strategic, longer term view of things
*Self-starter and entrepreneurial mindset