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Coursera

Edtech

Coursera are a hyper-growth Silicon-Valley-based education-technology unicorn.

After conquering the North American market, they identified EMEA as their growth region over the next 5 years and looked to localise client-facing teams in London – to drive growth and success in both their partners & customers.

Roles included; Enterprise SaaS sales, Enterprise B2B Customer Success, Channel Partnerships, University Partnerships, University Customer Success.

The Challenge

Propel specialise in landing North American B2B technology vendors in EMEA.

They needed local experts to attract the top talent in a niche industry. The combination of extensive education-experience, and the nuances of this space, matched with exceptional B2B technology sales/ CS results is difficult to find in candidates.

We have an extensive expertise and candidate network within education-technology that can add considerable value – especially, in the critical early stages of opening operations in EMEA.

Consistently provided excellent candidates matched to domain-specific criteria.

The Propel solution

Market-mapping is key to understanding, education-technology. Not only understanding who the competitors are, but also how the whole ecosystem connects together – which technologies are complimentary, which integrate with one another, which are inherent rivals, etc. Then, identifying the relevant individuals within those organisations, assessing their performance and suitability to the role.

Further to this, Coursera is an altruist, mission-led venture that requires candidates to truly relate and buy into Coursera’s values – finding candidates who matched this requirement was important to the hiring managers.

The Results

Personally placed 7 candidates across 5 different teams, into 5 different hiring managers;

  • Coursera for Campus, B2B Enterprise SaaS sales
  • Coursera for Campus, University Customer Success
  • Coursera for Business, Customer Success x2
  • University Partnerships x2
  • Channel Partnerships

Built strong relationships throughout Coursera, often recommended to other areas of the business that we cater to with different teams at Propel.

Remain a trusted advisor and partner, even with the introduction of an internal recruitment function in EMEA. Our skillset and delivery against difficult roles has been integral to Coursera’s growth and success since they launched in EMEA.