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Meet our team

Melina Jacovou

Founder and CEO

About Melina

Melina’s career has spanned 25 years of experience in London’s exciting digital industry and is one of the most recognisable figures in the digital industry.

As a pioneer of talent for the digital economy, Melina founded Propel London in 2001 and the agency is now one of the UK’s largest independent digital talent businesses. Through her invaluable expertise in digital talent, she has helped hundreds of businesses grow through the acquisition of skilled digital professionals. She has also invested and advised many high growth tech companies and has mentored founders in the digital ecosystem. She takes a real interest in female founders.

In recent years Melina was named in the Hospital Club’s “Top 100 Influential People in Digital”, won the inaugural MARA Award for “Best Human Resources Boss” and in 2012 she led Propel to victory in the “Best Large Agency” category.

Melina is passionate about the digital economy in London and helping businesses locate and thrive in the capital. Propel have been key in bringing many US organizations to London and growing their teams. She works very closely with the government organisations to promote London as a destination for business.

Melina is often seen speaking on behalf of women in business and digital business leaders at a wide range of industry events, as well as writing thought-leadership articles and being quoted in various media. She also runs regular events that challenge current debate around future technology, gender pay gaps, diversity, the effects of the gig economy, the importance of company culture and values among other issues.